HADO AR: The Rise of Techno Sports

HADO AR Sports is a revolutionary concept that combines the physicality of traditional sports with the immersive experience of Augmented Reality (AR). Developed by the Japanese start-up Meleap, HADO is the world's first physical e-sport that allows players to run freely within a real-world arena while interacting with digital elements[1][2].

👀 Key Takeaways

• HADO is a unique blend of physical sports and AR technology, creating a new genre of sports known as "techno sports"[2].
• The game requires physical agility and gaming skills, making it a fun and engaging way to stay active[2].
• HADO has a global presence with arenas in over 15 countries, making it accessible to a wide range of players[1].
• The sport has a significant impact on the sports business landscape, offering a new business model that combines sports and technology[4].
• Despite its high-tech nature, HADO is accessible and affordable, with a business model that allows for various revenue streams[5].

📣 Marketing Strategy

• HADO's marketing strategy is centered around its unique selling proposition: the combination of physical sports and AR technology[2].
• The company has successfully marketed HADO as a new form of entertainment, attracting a wide range of players from different age groups and backgrounds[2].
• HADO has leveraged the power of social media and online platforms to reach a global audience. They have held several competitions and events in Asia, including the HADO World Cup tournament[2].
• The company also plans to launch a pro AR league in Japan, further expanding its reach and influence[2].

🏆 Management Strategy

• HADO's management strategy is focused on innovation and expansion. The company is constantly developing new AR offerings to keep the game fresh and exciting[2].
• The company has successfully expanded its presence globally, with HADO arenas now open worldwide[1].
• HADO's management has also invested significantly in building a framework for increasing more HADO fans in the broadcasting business[4].
• The company is also exploring the potential of sports in space, indicating a forward-thinking and innovative management approach[4].

💡 Innovation Strategy

• HADO's innovation strategy is evident in its unique blend of physical sports and AR technology. The game offers an entirely new experience that is both physically engaging and digitally immersive[2].
• The company is constantly developing new AR offerings, including HADO Augmented Sport (Player vs. Player), HADO Monster Battle, and HADO Shoot[2].
• HADO's innovation extends to its business model as well. The company offers various revenue streams, including rental courts, HADO Academy, and events & team building[5].
• The company is also exploring the potential of sports in space, indicating a commitment to continuous innovation[4].

🧩 Business Model

• HADO's business model is multifaceted, offering various revenue streams. These include rental courts, HADO Academy, and events & team building[5].
• The company also offers different packages for businesses looking to invest in HADO, including a basic package and a premium package[5].
• HADO's business model also includes a global expansion strategy, with the company planning to open more HADO arenas worldwide[1].
• The company is also planning to launch a pro AR league in Japan, further expanding its business operations[2].

🦋What is Unique

• HADO is unique in its blend of physical sports and AR technology, creating a new genre of sports known as "techno sports"[2].
• The game offers an entirely new experience that is both physically engaging and digitally immersive, making it a unique offering in the sports market[2].
• HADO's business model is also unique, offering various revenue streams and a global expansion strategy[5].
• The company's commitment to innovation is also unique, with plans to explore the potential of sports in space[4].

HADO AR Sports is a revolutionary concept that is changing the landscape of sports and eSports businesses. It offers a unique blend of physical sports and AR technology, creating a new genre of sports that is both engaging and immersive. With its innovative business model and commitment to expansion, HADO is set to make a significant impact on the global sports market. So, whether you're a sports enthusiast or a tech aficionado, HADO AR Sports offers a unique and exciting experience that is worth exploring.