Trend Snapshots

Sports Betting in EU

Mateo Stupicic

Sep 12, 2023 — 2 min read

Sports betting in Europe has been on the rise, with mobile gambling taking center stage and a shift towards online platforms. The market is expected to grow significantly in the coming years, driven by factors such as increased digital connectivity, innovative technologies, and the popularity of various sports.

👀 Key Takeaways

Mobile sports betting in Central Europe continues to grow, overtaking desktop gambling[1].
The European sports betting market is expected to grow at a CAGR of 9.3% from 2023 to 2030, reaching a value of $89,918.29 million[2].
Online sports betting is becoming more popular in Europe due to increased internet connectivity and smartphone usage[3].
In 2022, casino and sports betting accounted for 39% and 35% of Europe's online gambling revenue, respectively[4].
The global sports betting market is expected to grow at a CAGR of 6.7% from 2023 to 2027, reaching a value of $135.95 billion[7].

🔍 Market Trends

The rise of mobile gambling and its dominance over desktop platforms[1].
Increased adoption of e-wallets like Skrill and Neteller for easy payment methods[1].
The growing popularity of online sports betting in Europe[3].
The use of innovative technologies such as AI and blockchain in sports betting[7].
The steady upward trend of online gambling, with land-based gambling rebounding after pandemic-related shutdowns[5].

🏆 Top Businesses

bet365: A leading online gambling company offering sports betting, casino, poker, and bingo.
Betsson Group: A multinational gaming company operating several popular online gambling brands.
Kindred Group: A global online gambling operator with a diverse portfolio of brands, including Unibet and Maria Casino.

🧩 What If Scenarios

What if stricter regulations are imposed on sports betting in Europe, affecting market growth?
What if a new technology disrupts the sports betting industry, leading to a shift in consumer preferences?
What if a major sports scandal impacts the credibility and popularity of sports betting?

💡 Idea Generation

Develop user-friendly mobile apps to make sports betting more accessible and convenient.
Offer unique betting options and promotions to attract new customers and retain existing ones.
Collaborate with sports organizations to promote responsible gambling and ensure fair play.
Utilize AI and machine learning to enhance user experience and provide personalized recommendations.
Explore opportunities in emerging markets and expand the business globally.

🔮 Future Impact

The gap between land-based and online gambling revenues is expected to narrow, with online platforms gaining more traction[1].
The adoption of new technologies like AI and blockchain will revolutionize the sports betting industry[7].
The market will continue to grow, driven by increased digital connectivity and the popularity of various sports[3].
Regulatory changes and potential sports scandals may pose challenges to the industry, requiring businesses to adapt and innovate.