StatsPerform

Mateo Stupicic -

Stats Perform is a sports technology company that harnesses the power of sports data and artificial intelligence to provide insights, products, and services designed to drive fan engagement, improve team performance, and enhance fantasy and betting solutions[5]. They work with leagues, federations, rights holders, and global brands to deliver innovative solutions across various platforms[3][15].

👀 Key Takeaways

  • Stats Perform combines trusted Opta data with AI capabilities to elevate fan experiences across media, betting, fantasy, and professional club analysis[17].
  • They work with over 500 teams worldwide to inform and enhance decision-making across performance analysis, player recruitment, and long-term strategic planning[20].
  • Stats Perform's unique historical database provides clients with access to a treasure trove of data not available anywhere else[19].
  • The company is committed to diversity, equity, and inclusion, aiming to create an inclusive environment that allows employees to thrive and attracts talent from all backgrounds[1].
  • Stats Perform has a strong focus on integrity, providing support and protection to help safeguard against a range of threats in the sports industry[16].

📣 Marketing Strategy

  • Stats Perform uses data-led content to build brand awareness, drive engagement, and activate sponsorships across multiple platforms[15].
  • They work with global brands such as Coca Cola, Proctor & Gamble, McDonalds, Nike, Budweiser, Foxtel, FIFA, Weetabix, Guiness, and Hublot[15].
  • The company focuses on storytelling using their deep historical database to create engaging content for fans[19].
  • Digital marketing plays a key role in their strategy, with strong engagement on second screens during live events[7].

🏆 Management Strategy

  • Stats Perform has a vision to collect all of the world's sports data and make it simple, meaningful, fast, and intuitive[12].
  • They aim to bring new levels of context to sports through the application of cutting-edge technologies such as computer vision, machine learning, and AI[12].
  • The company collaborates with partners like Veritone to integrate their award-winning Opta sports data with AI-powered custom voice solutions[21].
  • They work closely with rights holders, betting operators, and sports integrity stakeholders to protect sports against sources of corruption[16].

💡 Innovation Strategy

  • Stats Perform pioneers unique integrity strategies that incorporate a multi-disciplinary approach to managing risks around betting fraud and match manipulation[16].
  • They leverage advancements in AI and player-tracking technology to provide teams with enhanced performance insights and game analysis[6].
  • The company explores and develops new B2B products in collaboration with partners like Sporting Solutions to unlock the true potential of popular betting experiences[10].
  • They have expanded capabilities in their PressBox platform, giving media a streamlined set of tools powered by AI to deliver high-quality content to fans[11].

🧩 Business Model

  • Stats Perform offers a comprehensive list of products and services designed to drive fan engagement, improve team performance, and enhance fantasy and betting solutions[5].
  • They provide holistic solutions to leagues and federations around the globe, including player tracking, AI-driven insights, and data-driven fan experiences[2][6].
  • The company generates revenue through partnerships with global brands, rights holders, and sports organizations[3][15].
  • They also offer integrity services, including education and training, as well as player, team, and match official performance assessments[16].

🦋 What is Unique

  • Stats Perform has the industry's most extensive historical sports database, dating back to 1876, providing unique insights and storytelling opportunities[19].
  • They were the first sports data supplier to receive the International Betting Integrity Association's (IBIA) Data Standards accreditation[14].
  • The company's commitment to diversity, equity, and inclusion sets them apart, as they strive to create an inclusive environment for all employees[1].
  • Their innovative approach to integrity and risk management in the sports industry helps protect and preserve the integrity of sports[16].

In conclusion, Stats Perform is a trailblazer in the sports technology industry, leveraging the power of data and AI to drive fan engagement, improve team performance, and enhance fantasy and betting solutions. Their commitment to diversity, equity, and inclusion, as well as their focus on integrity and risk management, sets them apart in the industry. By continuously innovating and collaborating with partners, Stats Perform is shaping the future of sports and providing strategic and commercial benefits to rights holders and global brands.