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Sports loyalty programs are customer retention tools designed to increase customer lifetime value, boost in-store traffic, generate word-of-mouth, and promote an active lifestyle, among other key actions[1]. 👀 Key Takeaways * Loyalty programs are becoming increasingly popular in the sports industry, with companies like Under Armour launching their first-ever loyalty program,
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Collectibles and sports fandom have evolved significantly in recent years, with new trends and technologies shaping the way fans engage with their favorite teams and athletes. This article explores the current landscape of collectibles and sports fandom, highlighting key takeaways, market trends, top businesses, potential scenarios, idea generation, and future
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Influence of Sports Video Games Sports video games have become an integral part of the gaming industry, offering players a chance to experience their favorite sports in a virtual environment. These games have not only entertained millions of players worldwide but also influenced the way people perceive and engage with
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The globalisation of sports fandom has been driven by factors such as the rise of the global middle class, migration, deregulation of television, and diversity, equity, and inclusion[1]. The rapid expansion of digital platforms and emerging technologies has further fueled this globalisation, transforming the way fans engage with sports
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Paywalls and piracy in sports refer to the practice of restricting access to live sports content through subscription-based services and the illegal distribution of such content, respectively. As the sports industry increasingly relies on paywalls to generate revenue, piracy has become a significant challenge, with fans seeking alternative ways to
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Sports pubs, sports bars, and fan communities worldwide are social hubs where people gather to watch their favorite sports, enjoy food and drinks, and engage with fellow fans. These establishments cater to various preferences, from family-friendly atmospheres to craft beer specialists. The industry has seen significant growth and innovation in
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The international expansion of sports leagues and teams refers to the efforts made by professional sports organizations to grow their presence, fan base, and revenue streams beyond their domestic markets. This can include playing games in other countries, partnering with local sports teams, and marketing to international audiences. 👀 Key Takeaways
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Subscription models in sports refer to the various ways sports organizations, teams, and media companies offer fans access to games, events, and content through recurring payments. These models provide predictable revenue streams and help build customer loyalty. They can include ticket subscriptions, streaming services, and membership-based access to sports facilities.
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Athlete influencer marketing is a rapidly growing industry, leveraging the popularity and reach of athletes to promote products and services. With dedicated fan bases and a wide range of promotional opportunities, athletes have become highly effective influencers, transcending the sports industry and partnering with brands across various sectors[1]. 👀 Key
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Sports betting in Europe has been on the rise, with mobile gambling taking center stage and a shift towards online platforms. The market is expected to grow significantly in the coming years, driven by factors such as increased digital connectivity, innovative technologies, and the popularity of various sports. 👀 Key Takeaways
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Memes, virality, and sports content have the power to bring people together, create a sense of community, and generate excitement around sports events and athletes.
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Augmented Reality (AR) technology is transforming the stadium experience for sports enthusiasts, providing a more immersive and interactive environment that goes beyond the action on the field[1]. 👀 Key Takeaways * AR enhances fan engagement and entertainment in sports stadiums[1]. * AR technology is being used in sports marketing to boost